There are 8 chapters in the report.
Chapter 1 includes methodological aspects of the report: purpose, methods and resources.
In Chapter 2, there is information about volume of the catering market in Russia, market growth and key trends.
Chapter 3 includes information about consumer spendings on catering market in Russia.
Chapter 4 is dedicated to the description of competitive landscape of the catering market in Russia.
In Chapter 5, there is information about foodservice market in Russia, leaders and key players on the market and their characteristics.
Chapter 6 is dedicated to marketing particularities and to special aspects of the business running improvement.
Chapter 7 includes information about key trends and tendencies of the catering marketing in Russia, different aspects of market segmentation.
In Chapter 8, there is information about franchising process and mechanism on the catering market in Russia.
The purpose of research
The description of a current situation and the evaluation of development prospects of the street food market in Russia. A detailed analysis of the stalls and kiosks segment.
Objectives of research:
1. Evaluation of the key figures of the foodservice market in Russia: market sizes, market growth rates, units and consumer spendings on foodservices.
2. Description of consumer spendings characteristics and its dynamics. Analysis of its dependence on population category and geographical aspect.
3. Characteristic of the market key trends and prospects.
4. Analysis of the market condition in federal districts.
5. Description of the competitive landscape on catering market in Russia.
6. Analysis of stalls/kiosks segment in Russia, sales dynamics, company and brand shares, prospects.
Study subject
Catering market in Russia.
Data collection and analyzing method
Paper monitoring.
The key object of the desktop research is forecasting the future catering market situation in Russia and evaluation of the present and future numerical characteristics.
Resources
1. Federal Customs Service of Russian Federation, FSSS databases.
2. DataMonitor, EuroMonitor, Eurostat materials.
3. Print and electronic business and special media, analytical surveys.
4. Internet-sources.
5. Experts’ inquiries.
6. Domestic and world market players’ materials
7. Marketing and consulting agencies reports.
8. Databases and materials of branch institutions.
9. United Nations Statistics Division: Commodity Trade Statistics, Industrial Commodity Statistics, Food and Agriculture Organization etc.
10. International Monetary Fund materials.
11. World Bank materials.
12. World Trade Organization materials.
13. Organization for Economic Cooperation and Development materials.
14. International Trade Centre materials.
15. Index Mundi materials.
16. DISCOVERY Research Group researches and its results.
Sample size and structure
The procedure of documents content analysis does not involve a calculation of the sample volume. Processing and analysis documents are available to the researcher.
Detailed contents:
| Contents | 8 |
| Tables: | 10 |
| Charts: | 10 |
| Resume | 12 |
| Chapter 1. Research unctional specifications | 13 |
| §1.1. The purpose of research | 13 |
| §1.2. Objectives of research | 13 |
| §1.3. Study subject | 13 |
| §1.4. Data collection and analyzing method | 13 |
| §1.5. Resources | 13 |
| §1.6. Sample size and structure | 14 |
| Chapter 2. Russian catering market key trends | 15 |
| §2.1. Market size | 15 |
| §2.2. Market volumes by the Federal Districts | 17 |
| §2.3. Foodservice value growth | 19 |
| §2.4. Quantity, capacity and floorspace of foodservice outlets | 22 |
| §2.5. Market prospects | 28 |
| Chapter 3. Consumer spending on foodservice | 29 |
| §3.1. Consumer spendings dynamic | 29 |
| §3.2. Consumer spending on foodservice in terms of economic performance | 31 |
| §3.3. Consumer spending on foodservice in terms of geographical aspect | 34 |
| Chapter 4. Competitive landscape | 35 |
| Chapter 5. Foodservice market landscape | 38 |
| §5.1. Market characteristics | 38 |
| §5.2. Market segmentation by sevice type | 38 |
| §5.3. Market organization by segments | 38 |
| §5.4. Segments capacity dynamic | 39 |
| §5.5. Catering facilities in segments | 40 |
| §5.6. Dynamic of changes in the number of catering facilities by segments, from | |
| December 2013 to March 2015 | 41 |
| §5.7. Segment characteristic | 43 |
| §5.8. Segment description | 43 |
| §5.9. Volume of sales and number of sales outlets | 43 |
| §5.10. Consumer audience | 43 |
| §5.11. Leaders in segment | 45 |
| Stardog!s | 46 |
| Brand description | 46 |
| Sales outlets | 46 |
| Franchising | 47 |
| §5.12. Kroshka-Kartoshka | 48 |
| Segment description | 48 |
| Sales outlets | 48 |
| Consumer audience | 49 |
| Sales outlets | 50 |
| §5.13. Teremok | 52 |
| Segment description | 52 |
| Sales outlets | 52 |
| Sales outlets | 52 |
| Main events | 53 |
| Chapter 6. Marketing particularities | 54 |
| §6.1. Special aspects of pricing formation | 54 |
| §6.2. Aspects of menu planning | 55 |
| §6.4. Restaurant and staff management | 62 |
| Chapter 7. Foodservice market trends | 67 |
| §7.1. Fast food segment developement | 67 |
| §7.2. Street food segment developement | 68 |
| §7.3. Expantion of networks on account of bedroom commodity | 69 |
| §7.4. Franchising development | 70 |
| §7.5. Geographical trends in the market | 71 |
| §7.6. Reducing the number of sales points in early 2015 | 71 |
| Chapter 8. Franchising | 73 |
List of appendices; tables and charts number and names:
The report includes 7 tables and 24 figures.
Tables
Table 1. Number of catering enterprises by type.
Table 2. Catering market top-10 brands, %
Table 3. Тор-10 brands by the number of catering facilities, Russia, units
Table 4. Number of catering facilities, units
Table 5. Number of sales units in tge street stalls/kiosks segment, units
Table 6. Тор-10 sales leaders in street stalls/kiosks segment with their market shares, %
Table 7. Stardog!s in Moscow
Charts
Chart 1. Dynamic of catering market capacity in Russia, RUB billion
Chart 2. Market shares by the Districts, Russia, %
Chart 3. Foodservice CAGR , Russia, by feredal disctrits, % to the previous yar
Chart 4. Catering market dynamic, Russia, by the Federal Districts
Chart 5. Subjects of Russia with maximum and minimum foodservice CAGR, %.
Chart 6. Shares of sales units on catering market in Russia, by type, %
Chart 7. Shares of sales units on catering market in Russia, by type and seating capacity, %
Chart 8. Sales units on a catering market dynamic, units
Chart 9. Number of sapes point on catering market in Russia by Federal Districts, %
Chart 10. Number of sales points by different types of companies and by Federal Districts, thousand of units
Chart 11. Avarage consumer spendings on food service in Russia,by quarters, RUB per 1 member of the household per month
Chart 12. Average concumer spendings on catering in urban and non-urban areas, RUB per 1 member of the household per month
Chart 13. Average concumers spendings on catering by the family type, RUB per 1 member of the household per month
Chart 14. Average concumer spendings on catering by the income level, RUB per 1 member of the household per month
Chart 15. Average concumers spendings on catering by regions, RUB per 1 member of the household per month
Chart 16. Market structure by the type of enterprises, Russia, %
Chart 17. Catering market volume dynamic, Russia, RUB mln
Chart 18. Share of chained restautants (public catering), Russia, in value terms, RUB mln.
Chart 19. Chained and independent stalls shares in Russia’s market of a public catering, RUB mln
Chart 20. Survey findings (question os a retail points), %
Chart 21. “Kroshka-Kartoshka” consumers by age groups, %
Chart 22. Social status of “Kroshka-Kartoshka” consumers, %
Chart 23. Income level of “Kroshka-Kartoshka” consumers, %
Chart 24. Factors influence the pricing
